This manual is organized into seven sections each relating to marketing commercial real estate:
- Section One introduces the concept of commercial real estate marketing.
- Section Two outlines what should be included in a successful marketing plan.
- Section Three introduces three specific property listing services.
- Section Four discusses how to create a database and implement an email marketing campaign.
- Section Five explains various alternative Internet-based listing sites.
- Section Six addresses how to generate leads from listing websites and other sources along with introducing six marketing performance metrics used to evaluate marketing performance
- Section Seven explains how to master the art of client communication.