CCA 101: Introduction to Commercial Real Estate Brokerage (Certified Commercial Advisor Series)


Introduction to Commercial Real Estate Brokerage is the first manual in a series of twelve courses required to obtain the Certified Commercial Advisor (CCA) designation presented by the National Association of Real Estate Advisors (NAREA). These twelve courses teach real estate professionals and others how to identify, broker , list, sell, lease, market, finance, analyze, value, account for,  manage, and invest in commercial real estate.


Product Description

This manual is organized into seven sections each relating to commercial real estate brokerage:

  • Section One defines commercial real estate brokerage and explains the differences and similar i ties between residential and commercial brokerage and identifies the major associations and organizations that offer commercial real estate designations.
  • Section Two discusses the practice of commercial real estate brokerage and what one can expect if they decide to get into the business.
  • Section Three & Section Four deal with establishing a career in commercial real estate and introducing the tools of the trade required to become a commercial broker.
  • Section Five introduces the nine types of commercial real estate and their classifications.
  • Section Six addresses the demographic and economic changes affecting the commercial real estate marketplace.
  • Section Seven focuses on the importance of specialization if you are going to succeed in the business.